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Katie Roper Bio
Katie Roper
Principal, Roper Associates


For 20 years, Katie has helped companies launch cutting-edge technology.  Her first job was with AT&T, figuring out why anyone would want to pay for email when they had a perfectly good fax machine right down the hall.  She's also worked for Polycom, figuring out why anyone would pay for a fancy speakerphone when they had a perfectly good one built into the phone on their desk, for Internet startup Four11.com, figuring out why anyone would pay for Internet advertising (acquired by Yahoo! in 1998), and for a series of clients launching everything from Web 2.0 services to enterprise applications to contract manufacturing services.

Katie holds a BA from Harvard College and an MBA from the Stanford Graduate School of Business.